Top 5 Fashion Games on Android in Switzerland - Q1 2022

The first quarter of 2022 saw interesting trends in the performance of the top 5 fashion games on the Android platform in Switzerland. Below, we provide a detailed breakdown using data from Sensor Tower.

Love Fantasy: Match & Stories experienced a notable increase in weekly revenue, starting from $51 in early January and peaking at approximately $367 by the end of March. Weekly downloads showed a steady decline over the quarter, dropping from 2.7K in late December to around 1K by the end of March. Active users also saw a decrease from 4.3K to about 3K by the end of the quarter.

Project Makeover maintained a strong presence with weekly revenue consistently above $10K, peaking at $15K in the last week of December. However, weekly downloads saw a downward trend, decreasing from around 2.5K to 689 over the quarter. Active users followed a similar trend, decreasing from approximately 11K to 6.9K by the end of March.

Outfit Makeover had modest weekly revenue, with values fluctuating between $3 and $10 throughout the quarter. Weekly downloads showed some variation, peaking at 1.9K in late February and ending the quarter at around 1K. Active user numbers peaked at 3K in late February and stabilized at approximately 2.3K by the end of March.

Hair Challenge did not generate significant revenue during the quarter. Weekly downloads began at 1.6K in late December and decreased to 839 by the end of March. Active users saw a decline from 8.1K to 6.2K over the same period.

Hair Dye had no recorded revenue for the quarter. Weekly downloads varied, peaking at 1.9K in late December and ending the quarter at 1.3K. Active users showed a slight recovery towards the end of the quarter, increasing from 3.2K in late January to 4.3K by the end of March.

These insights provide a snapshot of the dynamic performance of fashion games on Android in Switzerland for Q1 2022. More detailed data and trends can be explored on Sensor Tower.